Strategy
How to transform insights into impact
Strategy is one of those words we use in business that we think we all understand and that we’re supposed to be expert in, but few leaders have been taught the tools of strategy.
Strategy is more than a plan or a series of steps to be followed, it is an operating system that allows team members and individuals to make faster, more consistent decisions autonomously, it increases awareness about where holes in our planning might be located, and it allows organisation stop not only set a future direction for their business, but for their entire industry.
Workshop Outcomes
- Develop and articulate a clear whole of business strategy based on “guiding questions”
- Create an “value lens” through which to project all of your innovation and New Product & Service Development
- Expand your cognitive bandwidth by learning to think in questions, not statements and learn a framework for asking the impossible.
- Build a through the line brand strategy from leadership language, to marketing comms all the way to coal-face experiences
Who This is For
This Strategy development workshop is for leaders, the executive, board directors, marketing and product teams as well as recruitment and people & culture managers. Historically, it’s been used by FMCG, travel and tourism, banking and finance, medical and legal services and government. It’s ideal for:
- Leaders and boards seeking to drive change and transform the direction of their organisation
- Marketing and product development teams
- Mid- to senior-leaders looking to strengthen their decision making skills whilst avoiding cognitive biases
- Customer service managers and leaders looking to crete a “no-where-else” experience and “radical hospitality”
Skills You’ll Gain
Leadership & Vision Setting
Marketing & Brand Strategy
Innovation & Experience Design
Critical & Creative Problem Solving
“Impossible” Thinking
Bias awareness & Hacking
Your Investment
Half day workshop – 4 hours and AUD15K + GST